Sierra is originally from outside Milwaukee, Wisconsin and moved to Providence to attend Johnson & Wales University. Sierra has a BS in Advertising & Marketing Communications with a concentration in Sociology. At JWU, she was a State Representative for DEX and was on the nationally ranked Advertising Team. She was an active Junior Marketing Consultant for local businesses and interned at NAIL Communications.
After graduation, Sierra worked for WaterFire Providence and a small web firm before joining her alma mater as a Social Media Coordinator.
Sierra co-founded the Lady Project in 2012 and since then, has led the organization to over 7 chapters nationwide, creating a national network for female entrepreneurs and community leaders. She has been featured in CNN, Lucky Magazine, Entrepreneur and more.
In 2014, Sierra has been named "10 to Watch" by Providence Monthly, one of the "25 Most Powerful Women in RI" by Rhode Island Monthly and was honored as a "Woman of Achievement" by the YWCA.
Sierra also fosters dogs with Critter Calvary Rescue and serves on the board of StyleWeek New England, Girls on the Run RI as Communications Chair and the Summit Neighborhood Association. She is currently pursuing her MBA in Non-Profit Management from Johnson & Wales.
Sierra lives on the East Side of Providence with her boyfriend and their two pups, Dee Dee and Lucy.